Smart Cosmetology

Unlike traditional cosmetological methods that deal with local problems, Smart Cosmetology allows us to eliminate the main causes of aging or unpresentability of the face while at the same time preserving its individuality.

‘It is a breakthrough solution for facial aging and loss of attractiveness’, said Elena Shchelokova, Medical Director of Face Clinic.

Smart Cosmetology is a unique interdisciplinary approach that enables us, through cosmetological treatment, to reveal and highlight all attractive features of the face and conceal its flaws, making sure it stays healthy, young and beautiful.

An attractive face has a positive influence on our self-esteem and creates a favourable impression on others.

Our clinic’s facial renovation program gives people a chance to feel more confident and, as a result, improve their lives.”

Smart Cosmetology is based on an innovative understanding of reasons for facial ageing and loss of attractiveness

It is not gravitational pull but rather individual peculiarities in the functioning of the respiratory, visual, dental and neurological systems of the face, as well as speech and emotions, that lead to the appearance of wrinkles, folds, edema and the sagging face.

So, unlike traditional schools, Smart Cosmetology uses a wide range of interdisciplinary methods, bringing together theory and practical knowledge from different medical sciences, including otorhinolaryngology, ophthalmology, dentistry, neurology, aesthetic medicine, dermatology, orthopedics, psychology, biomechanics and general therapy, into unified Face Medicine.

identify the primary cause of ageing on the basis of an interdisciplinary approach
predict future deformations of the face triggered by the key causes offer individualized treatment by managing the anticipated changes in the face ensure true longevity and natural attractiveness of the face.

“Unlike traditional cosmetology, the approach developed by our clinic allows us to predict the appearance of wrinkles and other age-related problems at an earlier age to prevent them from emerging or eliminate them by taking into account the patient’s general health”, said Elena Shchelokova, Medical Director of Face Clinic.

Face Clinic is based in Moscow. Since 2016 it has been providing interdisciplinary treatment of face problems using the methods of Smart Cosmetology. Its Medical Director is Elena Shchelokova, a practising dermatologist with over 20 years’ experience, surgeon by training and member of the International Society of Aesthetic Medical Professionals.

Smart Cosmetology, as an applied branch of Face Medicine, views the face as an individual system of the body and offers Face Treatment based on a unique diagnostic approach.

The basic principles of Smart Cosmetology were formulated by Face Clinic.

Elena Shchelokova is the author of several original methods and clinical observations. She specializes in complex interdisciplinary solutions for face problems with regard to aesthetic medicine, ophthalmology, otorhinolaryngology, dentistry, neurology, psychology and other medical sciences.